Edited by Rick Valicenti, this book of Thirst is a contemporary commentary on the state of contemporary communication design as evidenced in the professional practice from both Rick's public and personal realms.

The first book is an exuberant manifesto and a brutally honest heart-to-heart chat with the next generation of graphic designers. The Thirst insights are shared with humor and candor as Rick tries to make sense

Rick Valicenti is the founder of Thirst, an internationally recognized design group re-branded *cough* in 1989 after 8 years of "behaving like the perfect vendor".

Thirst is known for it's playful, curious spirit, intelligent risk-taking, it's explorations along the edges of the discomfort zone and the necessity of Real Human Presence.