Ruedi Baur, born in 1956, studied graphic design at the Hochschule für Gestaltung und Kunst in Zurich. In 1989, he founded Intégral Ruedi Baur et associés. His design studio focuses on two- and three-dimensional projects from the different fields of visual communication, above all corporate identity programmes, information and guiding systems, exhibition design and design of public spaces. Since 1955, Ruedi Baur has been Professor of Corporate Design at the Hochschule für Grafik und Buchkunst in Leipzig